Monday, September 9, 2013

mobile to mobile marketing

M2M: Mobile-to-Mobile Marketing


->> Mobile marketing has become the latest trend in the advertising game; really this should come as no surprise. People are rapidly moving away from their computers and starting to access the internet from their mobile devices in ever greater numbers. In order to target these people it is necessary to change the way that advertising is done. One of the changes has been the development of mobile to mobile marketing. This allows marketers an efficient and cost effective way of getting their message out there. Mobile to mobile marketing appears to be the future so learning how to do it is going to be increasingly important.
The great advantage of mobile to mobile marketing is that it can significantly reduce the cost of advertising. Mobile to mobile works by basically routing phone calls around the cell phone networks and sending them over the internet instead. The advantage of doing this is that call can be made at much cheaper price than they could be going through the cellular company's system. The advantage of this for the marketer is obvious, the lower the cost of sending messages the better the return on their investment. In fact one of the biggest impediments to mobile marketing has been the cost of sending messages. Mobile to mobile has removed this barrier since you can effectively send text messages free of charge. When you are sending thousands of text messages every day the savings can be huge.
The primary way that mobile to mobile marketing is done is via SMS marketing, this is basically sending text messages. The biggest thing issue that most marketers will face when it comes to marketing with text messages is getting people to agree to receive the messages. There is a zero tolerance policy for spam when it comes to mobile marketing so you need to get people to sign up voluntarily. This can be challenge since nobody is going to sign up just to be advertised to so you are going to have to give them a reason. Usually this is done by creating a special offer that is available to people who sign up to receive the messages.
One of the reasons that mobile to mobile marketing is the wave of the future is the need to stay in constant contact with your customers. That makes the cost of each message that you send a bigger issue than it is in other forms of advertising. You may need to send dozens of messages to make one sale, unless the messages are virtually free this is going to be financially prohibitive. The reason that you need to send so many messages is that mobile to mobile marketing is largely about building a relationship with your customers. It isn't like traditional advertising where you put out an ad and that is it. When you are marketing with mobile devices you need to stay in regular contact with your customers. Mobile to mobile marketing provides a cost effective way to do that.

text message marketing explained in simple

Text Messaging Marketing Explained

If you have been looking for a new age untapped marketing resource that is not very expensive, then Text Messaging Marketing will serve your purpose wonderfully. There are tens of different marketing options out there but none as far reaching and laser targeted than Text Messaging Marketing. Traditional forms of marketing seem to pale in front of this most unconventional and modern avatar of marketing.
The numbers will tell you the answers themselves. There are millions of mobile phone users in every possible country and the numbers are growing every single day. This is the right way to reach out to your specific targeted niche audience right away. Also, it offers you scores of users and in fact the single largest volume at one go.
The best thing about Text Messaging Marketing is the penetration that it offers you. it can be as high as 70% of the density of population. The other good thing is that it allows the penetration to happen across all segments of society, demography, thereby, breaking the barrier of age or geographical boundaries. This offers one the largest mass media form of advertising and marketing at the most cost effective of ways. This works out to be one way to reach your audience and continue reaching them for as long as you want or until they change their number.
Additionally, there are a large number of different options that you can choose from in Text Messaging Marketing. This can give you the options to choose the right kind of plan that is relevant and suitable to meet your required specifications. You can either go on to choose a pay per text based on the number of volume that you are going to generate or else you can choose a package for a specific number of text messages. Whichever way you look at it, you will find this form of marketing plan to be effective, convenient, easy to use and extremely cost effective and affordable.
There are several mobile service providers that have provided a national text advertising platform. This was created with the sole aim and objective of ensuring that you are able to brand your products well, get direct access and response to your customers, and ensure that you remain in the minds of your customers. The demographic targeting that you do in this form of advertising is straight on target and is bound to enhance the brand value as well as get you more sales revenue. These Text Messaging Marketing companies make their advertising and marketing campaigns interactive as the customer can also go a step further and find out the nearest outlet selling the products. This kind of value addition always brings about more of customer delight and customers who turn into evangelists of your products and services and enhance its value by word of mouth publicity.
Therefore, whichever way you look at Text Messaging Marketing, it works out to bring you phenomenal benefit for your business.

what is mobile marketing ?

What is mobile marketing?

Mobile marketing is simply the process of marketing to people via their mobile devices. This is really just an extension of internet marketing, as more and more people are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing. There are a lot similarities between internet marketing and mobile marketing but there are also some pretty important differences. Understanding these differences is important if you want to be successful with your mobile marketing campaign. The biggest difference is that it is much harder to get your ad in front of the consumer so you will need to be more creative in your approach to marketing.
There are a few different approaches to mobile marketing that you can take; the most common is via SMS. This is really just sending text messages to people's mobile phones and in a lot of ways is like email marketing. The biggest issue here is that in order to be able to send your message you need to get people to opt in to receive your message. This can be a challenge since nobody is going to opt in to be advertised to. The best way to do this is the same way that you get people to opt in to your email list when you are doing traditional internet marketing. That is you bribe them by offering them something for free in return. Normally this takes the form of an information product but really it can be anything. The big difference between SMS marketing and email marketing is that your messages will need to be much shorter so your will have to be able to make your pitch with fewer words. Companies like Viacom often use SMS on local events etc to engage audiences.
The other common way to advertise to people via mobile marketing is to place ads on their web browser. More and more people are accessing the internet with their mobile device these days than ever before. It is just a matter of time before mobile devices pass the computer as the most common way for people to browse the web. Recognizing this companies like Google have started offering ads that are formatted for mobile devices. Generally these work just like their Adwords program for regular internet users it is just that the ads are formatted differently so they work better on mobile devices.
Most people play games on their mobile devices so it is really no surprise that marketers have started advertising on these games. This is a simple matter of paying to have your ad appear when somebody plays a game on their mobile device. This can be an effective way to market your product because there are not nearly as many ads competing for attention when you advertise in this way. As the quality of the games used on mobile devices improves it is likely that this method of mobile marketing will expand even further and continue to change the world of selling things.



MMS mobile marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS (Multimedia Message Service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message. Brands are able to both send (mobile terminated) and receive (mobile originated) rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P (person-to-person).
Good examples of mobile-originated MMS marketing campaigns are Motorola's ongoing campaigns at House of Blues venues, where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.

what is mass sms marketing

Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages are read within four minutes, making them highly convertible.
Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world. This is because unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising). The IAB (Interactive Advertising Bureau) and the Mobile Marketing Association, as well, have established guidelines and are evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts or the world, partly due to the carriers selling their member databases to third parties. In India, however, government's efforts of creating National Do Not Call Registry have helped cellphone users to stop SMS advertisements by sending a simple SMS or calling 1909.
Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone.
In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002. Over the past few years mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile short code as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.
SMS marketing services typically run off a short code, but sending text messages to an email address is another methodology (though this method is not supported by the carriers). Short codes are 5 or 6 digit numbers that have been assigned by all the mobile operators in a given country for the use of brand campaign and other consumer services. Due to the high price of short codes of $500–$1000 a month, many small businesses opt to share a short code in order to reduce monthly costs. The mobile operators vet every short code application before provisioning and monitor the service to make sure it does not diverge from its original service description. Another alternative to sending messages by short code or email is to do so through one's own dedicated phone number.
Besides short codes, inbound SMS can be received on long numbers (international number format, e.g. +44 7624 805000 or US number format, e.g. 757 772 8555), which can be used in place ofshort codes or premium-rated short messages for SMS reception in several applications, such as product promotions and campaigns. Long numbers are internationally available, as well as enabling businesses to have their own number, rather than short codes which are usually shared across a number of brands. Additionally, long numbers are non-premium inbound numbers.
One key criterion for provisioning is that the consumer opts into the service. The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS. These guidelines are established in the CTIA Playbook and the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States. In Canada, opt in will be mandatory once the Fighting Internet and Wireless Spam Act comes in force in mid-2012.

Sunday, September 8, 2013

sms marketing pakistan | sms marketing karachi | sms marketing software | sms software marketing | sms numbers | bulk sms sender | bulk sms sending software | mass sms sending software | mass sms marketing

Today, there are overall a huge number of cell telephone clients. It makes them an expansive group of potential gathering of people for advertisers. One of the key components of a cellular telephone is to send and get short messages that are called SMS. It has turned into an imperative instrument for both people and associations; the previous use it to speak with their companions, partners, relatives and the last to promote and showcase their items, administrations and their build up brands.

Be that as it may, advertising organizations have their undertaking unmistakably checkout. Their technique is to bolster instant message highlight for promoting reason. This is the place Branded SMS administration comes into the story. This administration has numerous advantages. It doesn't require any sort of voice association with the client is not aggravating the end client in any technique. The beneficiary is allowed to peruse SMS as and when he feels, making SMS a totally Elastic and perfect type of promoting technique for permote their business.

Creating and sending SMS is less tedious when contrasted with telephone call or an email. SMS is opened abruptly as a result of the way that individuals convey their cell telephones with them dissimilar to PCs which are not available at all times.

Organizations and advertisers use Branded SMS showcasing administration to convey item data and new administration dispatches to a huge number of individuals in the quickest conceivable time, with only a tick of a catch.

The way toward sending Branded SMS is completely simple and does not require any sort of formal preparing; even non-specialized laborers can carry out this employment. These administration suppliers offer element rich programming that permits advertisers to beat a large number of potential clients. They likewise give advantageous database of phone numbers which can be either preloaded in the said programming or utilized specifically by entering every number physically.

The entire framework depends on web, making it especially financially savvy and safe. Once the rundown is included and the messages made, SMS can then be conveyed to a huge number of individuals at once.

SMS Marketing is an impeccable path for neighborhood and national retailers wishing to advance their items and business effectively. Marked SMS showcasing is a first time presented in Pakistan for all individuals who they utilized PDAs and needs to touch with people groups

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